Cause related marketing
Cause related marketing enables us to work together to build a partnership that can drive sales and market an image, product or service.
Our size, experience and creative team approach mean that we are able to work with you to:
- reinforce your credentials as a socially responsible brand
- strengthen brand equity through increased emotional loyalty
- build trust and engage with consumers.
- generate vital funds for our work.
Why do it?
- Cancer directly affects 1 in 3 of your customers
- Cancer Research UK is a strong brand in its own right – it is the only charity in the Joshua Agency best-loved brands table (Marketing Magazine, May 2006)
- Cancer Research UK was the top charity to benefit from cause related marketing programmes during 2003 (Business in the Community)
- 48 per cent of consumers showed an actual change in behaviour because of a cause related marketing initiative (Business in the Community 2003)
"In this, our fourth year of fundraising, we're still committed to making a difference. After last year's fantastic response to our product range, this year we've introduced an even bigger and better range, which I'm sure will be appreciated by all Cancer Research UK supporters."
Marc Holley, Customer Services Manager, Peacocks
Find out more
Have a look at some of our cause related marketing case studies by choosing from the list below. Or, if you are interested in working with us, please get in touch.
